The advertising agency Ingo developed a large campaign with several stages, in collaboration with the best-selling author, Jens Lapidus. Lapidus wrote a novella exclusively for Tre, based on his latest book Top Dogg.
In the campaign crescendo, we got to hear a part of the last chapter being read by Jens, live streamed on Facebook. The streaming took place on a rooftop in Mallorca where the story of the novella had taken us. At Storyfire, we produced the commercials, digital billboards and the live stream on Facebook.