TRE

Brand Entertainment

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Background

In 2017, when mobile data was opened up across borders in the EU countries, it was important for operators to gain market share. In that competitive market, it was extremely important for the client, Tre, to stand out and make an impression.

Solution

The advertising agency Ingo developed a large campaign with several stages, in collaboration with the best-selling author, Jens Lapidus. Lapidus wrote a novella exclusively for Tre, based on his latest book Top Dogg.
In the campaign crescendo, we got to hear a part of the last chapter being read by Jens, live streamed on Facebook. The streaming took place on a rooftop in Mallorca where the story of the novella had taken us. At Storyfire, we produced the commercials, digital billboards and the live stream on Facebook.

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