Long live democracy

Drama/Documentaries

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Background

How is our democracy really doing? According to new surveys, our 349 members of parliament in Sweden do not have time to properly carry their responsibilities. The number of people working behind the scenes around our politicians is increasing. Non-elected ”experts” like speechwriters, press secretaries and other kinds of communicators are gaining more and more power. Our politicians begin to sound more and more alike, and increasingly give interviews with predetermined talking points. What happens with attitude toward democracy when the polarization in society increases rapidly? And what happens when our - from an international perspective - equal and fair society in Sweden suddenly ceases to live up to the idyllic image?

Solution

In the documentary format ”Long live democracy”, Jan Scherman met Swedish societal leaders, politicians, business leaders, journalists and even nazis. In a number of interviews with researchers and media houses in both New York and Washington, we did deep research on the threats to democracy and found many similarities to the situations we have seen in England, France and Hungary. We also saw that Sweden, which is often seen as a role model by other countries, is part of the same international crisis of democracy.

Our work resulted in a three-part documentary series, where we took a close look at the idea of democracy, to show what it actually entails, in the big and small things, for the entire world.

Results

In addition to attracting international attention, the documentary gained a great deal of interest in Sweden. The average number of views per episode landed at nearly half a million. We reached no less than 21% of the Swedish population and 12.35% of the total TV audience. Furthermore, the documentary resulted in 127 daily newspaper articles and more than 120 online articles.

We also produced an international one-hour version of the documentary that has so far been sold to two countries and has been shown in Norway, with over 315,000 viewers.

About half a million viewer each episode.

Reached 21% of the Swedish population.

12,35% of total TV consumers.

Mentioned in 127 daily newspaper articles and more than 120 online articles.

Viewed by 315 000 in Norway.