Ford

Brand Entertainment

00:0003:45

Mission

Ford started a collaboration with the adventurer and inspirational speaker Aron Andersson. They contacted us to create a film that showcased the link between Ford’s brand and tagline ”Go Further”, and Aron Andersson. They also wanted to highlight the Ford EcoSport car and show its suitability for people with an active lifestyle. We had a high degree of creative freedom in the production of film, with the criteria that it had to be suitable for social media and work in both Sweden and the rest of Europe.

Solution

Aron Andersson is a living source of inspiration, and we wanted to make a movie that communicates that inspiration. We also wanted to connect Aron’s values and initiatives with the Ford EcoSport. We began the scriptwriting process with an in-depth interview with Aron, and the script was ultimately written based on his own words. We quickly realized that no one but Aron could read his story with the same credibility, heart and tone. The images in the film reflect on what Aron does and feels - and also how he uses the car from Ford. It is a good mix of simple faith and dignity.

Results


497682 views (4 months)

1412399 impressions

981497 view-time minutes = 97,37 days = 1,87 years

View rate 60%