Aron Andersson is a living source of inspiration, and we wanted to make a movie that communicates that inspiration. We also wanted to connect Aron’s values and initiatives with the Ford EcoSport. We began the scriptwriting process with an in-depth interview with Aron, and the script was ultimately written based on his own words. We quickly realized that no one but Aron could read his story with the same credibility, heart and tone. The images in the film reflect on what Aron does and feels - and also how he uses the car from Ford. It is a good mix of simple faith and dignity.