Colart

Brand Entertainment

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Colart is the world’s largest manufacturer of paint and related products for artists. The company houses a large number of well-known brands that date back to the early 18th century. This impressive history is the cornerstone of the company’s unique brand heritage. Their portfolio includes three of the world’s six highest-rated brands of paint. Colart reached out to Storyfire about a brand transition from analog to digital formats.

Solution

Our campaign was born out of the idea of creating personal portraits (captured in short films) of various artists using Colart’s products. Each film takes place in the artist’s world, for example in a studio, workshop or workplace, where we get to experience the artist’s life story. So far we have produced two seasons, with a third in the planning phase. See all Colart’s personal portraits at:

www.colart.com »

Reach per post: 16 561

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Reactions: 180

View – Artist stories

Kelly Anna: 16 000

Graeme Black: 8 744

Gordon Cheung: 9 152

Stewart Parvin: 9 356